Rhetoric Essay Example | Topics and Well Written Essays - 500 words - 4

Rhetoric - Essay Example Persuasion, which is a key aspect of rhetoric, implores the use of specific types of words and sentence structures in order to appeal to the emotions of the audience thereby influencing them to the ideas of the artists. Writing is an art that just like any other demands professionalism and appropriate use of the artistic features. Aristotle’s explanation of rhetoric provides artists with an objective view of writing as an art thereby underscoring the need for an author to have both and an objective and a purpose for writing. This way, the author identifies a target audience and develops a piece that achieves authenticity. This requires effective use of appropriate words in order to persuade the audience. Aristotle explains that rhetoric helps an article persuade the audience thereby convincing them to accept the ideas presented in the article. In order to achieve this, the author must have knowledge on the concept he or she explains and present them confidently and in a sequential manner thereby providing a progressive approach to the topic. Emotional appeal occurs only if the author uses specific words that will facilitate the persuasion. The author may for example use suspense in developing a problem. This heightens the audience’s interest on the topical issue. Through suspense, the author provides the audience with a platform to develop a mental picture of the situation thereby validating the need for an urgent solution, which the article presents subsequently (Furley and Nehamas 32). This way, the author does not only obtain the attention of the audience thereby sustaining the readership of the article to conclusion but also gains the emotional appeal thereby persuading the vulnerable audience. Vivid description is yet another technique that helps achieve the emotional appeal by aiding the audience ability to develop mental images of the problem. Cognitive theory posits that the audience ability to recognize