Branding and Marketing Director Assignment Example | Topics and Well Written Essays - 750 words

Branding and Marketing Director - Assignment ExampleAs the discussion highlights to make the healthcare products to deceive more, there will be a need to create a brand name and copyright on any original creation of the hospital so that they the business idea and the brand name cannot be leaked or stolen by other competitors. The marketing director will also have the parturiency to plan and administer the hospitals marketing operations budget. For the marketing department to function effectively there will be the need to book out a thorough budgeting plan for the hospital so that the hospital can operate within a defined plan in vow to avoid situations of deficit or surpluses. To operate on well planned budget will also ensure that resources are well distributed to the various marketing strategies so that the hospital can achieve its objectives through proper planning, budgeting and marketing of the hospitals products. This paper outlines that a marketing director is also supe rcharged with a responsibility of editing materials according to specific customer and market requirements. This is to mean that, the director will have to carry out a look into about different customer characteristics and behaviors, and then design healthcare products that can fit the defined customer groups. Just the same way in the aliment industry, a research is carried out to know the types of foods the customers prefer to use, the preparation type as well as the cost.